Keyword Elite v2.0

Posts Tagged ‘what is viral marketing’

So just what is Viral Marketing?

It’s really just a method to get your story out to a heap of people by word of mouth. In other words the idea is to get your message out much like a real virus would spread.

Getting infected in this case though is a good thing; in this context it’s internet users becoming aware of your info and your website.

Now the actual message can be in many formats, ranging from email to videos and everything in between.  The idea is to convince potential prospects who already have your message to spread it to people they know, exponentially increasing the number of people who find your information.

First, let me make it very clear that I am not advocating spamming millions of people.

Apart from the legalities of doing this, sending spam is just dumb, because it’s not wanted, and even if it happens to be read it’s certainly not going to spread is it? After all if it makes it past the spam folders and actually makes it into someone’s Inbox, it’s just going to get erased when and if it is looked at.

Here we go with what seems the topical phrase of many articles relevant useful content is the key.  Providing real value to visitors is the key.

So how do we get internet users to do your work for you?  How do you convince them to do that? Spread your viral stuff that is.

First things first, it really needs to be something relevant and useful.

In other words it has to have real value.  The person who has received your message has to fully believe it will give value to someone else otherwise they won’t spread it to anyone else.

A major thing I have found in this industry is almighty power of jv’s. It’s a lot easier to get your message out to the masses if you have friends in the industry with large mailing lists of their own.

Let’s say you have released a new Video Series. You currently have a mailing list of 5000 people who have expressed an interest or actually purchased something from you in the past.

Your product would be of course in a related niche so you feel sure you can generate some interest in it from your list so that is the first place to attack.

You will likely find that some of your prospects will send the email to their friends if they think it’s worthy.

Ahhh the power of word of mouth advertising, Is there any more powerful force in marketing then getting your customers telling their friends how cool, hip and fantastic you and your products are?  This is a viral marketing campaign on steroids.

If you can get others telling their family about your info and then once they take advantage of it and then tell their family then surely you can see that it will take only a little time at all to have a fantastic response to your sales message.

You’ll be needing to buy more servers for your website because the old one has blown up with massive web traffic you have received.

Take the time to learn more about viral marketing campaigns.  I feel confident that you will greatly benefit from applying these techniques in your marketing.

Technorati Tags: viral ads, viral advertising, viral email, viral email marketing, viral marketing, viral marketing campaign, viral marketing campaigns, viral marketing examples, viral marketing techniques, viral video marketing, what is viral marketing, youtube video marketing

Define viral marketing?It is an especially effective advertising technique that uses a pre-existing network to enhance public awareness of a brand or service.  It is comparable to word of mouth of advertising, although, in this day of electronic communication, it allows you to reach people all over the world, in a relatively short period of time, for a minimal investment.

It can be combined with other forms of advertising, such as a television ad campaign or a direct mailer.  Technically, any media can be used.  On the internet, a campaign may consist of e-mails, video clips, interactive games, static images, graphics, text messages and banner ads.  Newsletters are used by many companies and charitable organizations as a way to “get the word out”.

Now that you know the answer to what is viral marketing, you might want to know what makes it work.  Traditionally, it would work because one person told their friend about a great product they just tried, something interesting that they saw or a new company that was providing “awesome” service.  Through word of mouth recommendations, the company would attract business to their front door.

Today, surveys have shown that when a single person finds something interesting on the web, they share it with an average of 12 other people, who share it with 12 of their friends and so it goes.  The company name spreads in a way that a real virus spreads, via contact with others.   

So, that covers what is viral marketing and what makes it work.  Now, how can you take advantage of this?How is it possible to go about creating a virus?  There are several things that you can do.

To isolate your "niche" is a great place to start.  Who are the people that would be interested in your products or services?Are there professional meetings or clubs where you could find customers?  You might consider joining a professional group.  The members of the group could one day be your customers and they could refer your services to their customers.

You could publish your own online newsletter or invite people to sign up for one on your site.You can buy a pre-surveyed list of e-mails and commence right away.  There are even some e-mail plans that are free.  Try several different things.  There may be one that fits better with your business.

What is viral marketing?  It is a simple solution that can help you grow your business, whatever that may be.

Technorati Tags: Internet Marketing, viral marketing, what is viral marketing