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So just what is Viral Marketing?

It’s really just a method to get your story out to a heap of people by word of mouth. In other words the idea is to get your message out much like a real virus would spread.

Getting infected in this case though is a good thing; in this context it’s internet users becoming aware of your info and your website.

Now the actual message can be in many formats, ranging from email to videos and everything in between.  The idea is to convince potential prospects who already have your message to spread it to people they know, exponentially increasing the number of people who find your information.

First, let me make it very clear that I am not advocating spamming millions of people.

Apart from the legalities of doing this, sending spam is just dumb, because it’s not wanted, and even if it happens to be read it’s certainly not going to spread is it? After all if it makes it past the spam folders and actually makes it into someone’s Inbox, it’s just going to get erased when and if it is looked at.

Here we go with what seems the topical phrase of many articles relevant useful content is the key.  Providing real value to visitors is the key.

So how do we get internet users to do your work for you?  How do you convince them to do that? Spread your viral stuff that is.

First things first, it really needs to be something relevant and useful.

In other words it has to have real value.  The person who has received your message has to fully believe it will give value to someone else otherwise they won’t spread it to anyone else.

A major thing I have found in this industry is almighty power of jv’s. It’s a lot easier to get your message out to the masses if you have friends in the industry with large mailing lists of their own.

Let’s say you have released a new Video Series. You currently have a mailing list of 5000 people who have expressed an interest or actually purchased something from you in the past.

Your product would be of course in a related niche so you feel sure you can generate some interest in it from your list so that is the first place to attack.

You will likely find that some of your prospects will send the email to their friends if they think it’s worthy.

Ahhh the power of word of mouth advertising, Is there any more powerful force in marketing then getting your customers telling their friends how cool, hip and fantastic you and your products are?  This is a viral marketing campaign on steroids.

If you can get others telling their family about your info and then once they take advantage of it and then tell their family then surely you can see that it will take only a little time at all to have a fantastic response to your sales message.

You’ll be needing to buy more servers for your website because the old one has blown up with massive web traffic you have received.

Take the time to learn more about viral marketing campaigns.  I feel confident that you will greatly benefit from applying these techniques in your marketing.

Technorati Tags: viral ads, viral advertising, viral email, viral email marketing, viral marketing, viral marketing campaign, viral marketing campaigns, viral marketing examples, viral marketing techniques, viral video marketing, what is viral marketing, youtube video marketing

Here you will see some viral marketing examples that are considered effective by Business Week and other experts.The several techniques used are unique and they were effective for many different reasons.  Some simply inspired curiosity. 

Business Week in 2001 cited the advertising for the Blair Witch Project as a perfect example of viral marketing.The advertising campaign suggested that the footage was “real”, filmed by a group of college students that had gone missing, presumably leaving only their video camera behind as proof.

Teasers were first seen on TV and then posted on the internet.Viewers were enlisted to share the footage with friends.The film grossed over $248 million and cost only $35,000 for the production.  Who wouldn’t want to see profits like that?

Burger King’s “Subservient Chicken” was commented on in Wired as a successful campaign example.Although it is quite difficult to assess the amount of new customers that Burger King has attracted with this specific campaign, it is a popular website.

Some more “down to earth” viral marketing examples for those of you that may be trying to grow your own business are newsletters and automated e-mails.With minimal software, you can encourage people to visit your website sign up for your newsletter.  That gives you their e-mail address.  

As part of your weekly newsletter, you may ask for the email addresses of customer's friends that would also be interested in your products or services.You can imagine how this could increase your contact base most quickly.  You don’t have to worry about being called a spammer, because the customer requested the newsletter. 

One of the most effective viral marketing examples, according to many experts, is the single line method used by “Hotmail”.They offer people to sign up for free e-mail.At the very bottom of every complimentary email a person sends, there is a single message that reads “Get your private, complimentary email at http://www.hotmail.com”.  The website address is also a link. 

All that they had to do was sit back and wait for thousands upon thousands of people to sign up.  People love free stuff.  The most effective campaigns always offer something free, whether it be playing with a virtual chicken or reading a newsletter relevant to their interests.

When you are able to get people to tell their friends about your product or services, the ripple effect spreads like a virus, which is why the phrase was originally coined.There are many viral marketing examples.Anyone that is not at least attempting to do it is not growing their business as much as they could.

Technorati Tags: Internet Marketing, viral marketing, viral marketing examples