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Posts Tagged ‘viral email marketing’

So just what is Viral Marketing?

It’s really just a method to get your story out to a heap of people by word of mouth. In other words the idea is to get your message out much like a real virus would spread.

Getting infected in this case though is a good thing; in this context it’s internet users becoming aware of your info and your website.

Now the actual message can be in many formats, ranging from email to videos and everything in between.  The idea is to convince potential prospects who already have your message to spread it to people they know, exponentially increasing the number of people who find your information.

First, let me make it very clear that I am not advocating spamming millions of people.

Apart from the legalities of doing this, sending spam is just dumb, because it’s not wanted, and even if it happens to be read it’s certainly not going to spread is it? After all if it makes it past the spam folders and actually makes it into someone’s Inbox, it’s just going to get erased when and if it is looked at.

Here we go with what seems the topical phrase of many articles relevant useful content is the key.  Providing real value to visitors is the key.

So how do we get internet users to do your work for you?  How do you convince them to do that? Spread your viral stuff that is.

First things first, it really needs to be something relevant and useful.

In other words it has to have real value.  The person who has received your message has to fully believe it will give value to someone else otherwise they won’t spread it to anyone else.

A major thing I have found in this industry is almighty power of jv’s. It’s a lot easier to get your message out to the masses if you have friends in the industry with large mailing lists of their own.

Let’s say you have released a new Video Series. You currently have a mailing list of 5000 people who have expressed an interest or actually purchased something from you in the past.

Your product would be of course in a related niche so you feel sure you can generate some interest in it from your list so that is the first place to attack.

You will likely find that some of your prospects will send the email to their friends if they think it’s worthy.

Ahhh the power of word of mouth advertising, Is there any more powerful force in marketing then getting your customers telling their friends how cool, hip and fantastic you and your products are?  This is a viral marketing campaign on steroids.

If you can get others telling their family about your info and then once they take advantage of it and then tell their family then surely you can see that it will take only a little time at all to have a fantastic response to your sales message.

You’ll be needing to buy more servers for your website because the old one has blown up with massive web traffic you have received.

Take the time to learn more about viral marketing campaigns.  I feel confident that you will greatly benefit from applying these techniques in your marketing.

Technorati Tags: viral ads, viral advertising, viral email, viral email marketing, viral marketing, viral marketing campaign, viral marketing campaigns, viral marketing examples, viral marketing techniques, viral video marketing, what is viral marketing, youtube video marketing

Although viral email marketing may sound like a “bad” thing, it is not spam.You are not shelling out cash for a list of random e-mail addresses, accumulated by another company.You are specifically encouraging your existing customers to tell their friends about your products or services. 

It is no different from word of mouth advertising, very similar to multi-level marketing and it is highly effective.The correct campaign for your company depends on what your business sells or the services that you offer.  But there are six basic elements that make up an effective strategy.First, you would have to give some item away.

Yes, you are in business to sell your product, but people always love free items.What you can offer as a give away depends on your business.  It may simply be information, like a free newsletter, delivered via e-mail.You might offer a unique item, like a doormat, but in order to get the “special” doormat, the customer might have to buy it. 

The candidates over the course of the recent presidential campaign used this method to get donations.When an individual signed up to receive their free doormat, they were asked to tell some of their friends about it.They gave the e-mail addresses of many of their friends and a viral email marketing strategy was born.

The second element is the ability to transfer the information effortless from one person to the next.E-mails are the best for this.  With a little software or a good marketing company, the whole system can be automated to the point that you never need to do anything. 

The next element is to be able to handle any increase in business.  What if the virus spreads and you become inundated with new orders that you are unable to fill.  That’s one of the things to think about before you partake in a viral email marketing campaign.

Two more elements are to take advantage of highly common motivations and existing communication networks.Common human motivations would include greed, the need to be loved, as well as popular and understood. 

The existing communication networks are those e-mail addresses that nearly everyone has.Sociologists say individuals have a network of at least 8-12 people with whom they communicate with often.Your main goal is to enable each of your customers to provide you with those e-mail addresses or, send your message along to others. 

That’s how viral email marketing works and is the last element of the campaign; taking advantage of the resources of others.

Technorati Tags: Internet Marketing, viral email marketing, viral marketing