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Posts Tagged ‘promotion’

It’s a horrible word isn’t it….selling? No, only joking, I mean “viral” of course. Mention viral and one tends to assume infection, illness and disease - or for the geeks among us, computers messed up. However viral selling is nothing thus negative or unpleasant, viral selling is good!

What is Viral Promoting?

Because the name suggests, it’s a approach of spreading your marketing message from person to person, rather like the flu virus is passed on. You offer the germ to, say five friends/colleagues/members of the family, who in flip every depart this world the bug to 5 additional (5×5=twenty five), who then unfold it to another 5 (25×5=125) and thus on till after just 8 levels, you reach the staggering figure of 1,953,125.

The classic example of viral selling is Hotmail.com, one of the primary free Web-primarily based e-mail services. The strategy is simple:

1. Give away free e-mail addresses and services, 2. Attach a easy tag at the underside of each users email message sent: “Get your non-public, free email at http://www.hotmail.com” and, 3. Then stand back whereas folks e-mail to their own network of friends and associates, 4. Who see the message, 5. Sign on for his or her own free e-mail service, and then 6. Propel the message still wider to their own ever-increasing circles of friends and associates

What makes selling ‘Viral’?

A viral promoting plan usually has some or all of the subsequent basic elements:

1. Provides a product or service free
2. Makes for simple transfer of the message to others
3. Allows simple growth from little to very large
4. Exploits common motivations and behaviours
5. Uses existing communication networks
6. Utilizes the resources of others

Let’s take a look at every of those in turn.

1.Provides a product or service free

“Free” is the most persuasive word in marketing. Most viral promoting campaigns give away a product or service to urge peoples interest. Free email service, free software, free information etc. Then, when you’ve got their attention, when you have their trust, sell them something. Hit them with a sales pitch initial, probabilities are they won’t be interested.

2. Makes for easy transfer of the message to others

Viral selling works therefore well on the internet as a result of quick communication has become therefore straightforward and cheap. Your marketing message should be easy so that it can be passed on without loosing its effectiveness. The easier and shorter the higher, keep in mind the hotmail example: “Get your personal, free email at http://www.hotmail.com.”

3. Permits easy growth from tiny to terribly large

To grow rapidly, the mandatory infrastructure must be available. The best viral marketing makes use of the resources of others. This was the sole weakness within the hotmail example, the service needed its own mailservers. Not a problem with the resources of Microsoft behind you, but for mere mortals like you and I, best to set up on spreading the message using others recourses, see range 6.

4. Exploits common motivations and behaviours

What motivates individuals to use sure products or services on the net, and to suggest these to their friends? The practicality of a product, sure, however more than that – the desire to be well-liked, thought of as cool etc. Greed also motivates, hence the power of the word ‘free’!

5. Uses existing communication networks

Most people have around 5 to twelve people in their close network of friends, family and work colleagues. On the net, nearly everybody has email addresses in their contacts list, and favourite websites stored in their internet browser. Utilise this truth in your marketing campaign. For example, when you give away a free product, ask the recipient to supply the e-mail addresses of others who may be interested.

6. Utilizes the resources of others

Get your message into other peoples emails and onto others websites, that means their recourses are being employed, not yours. And once your campaign has enough momentum, sit back while your customers do the selling for you.

Conclusion

Viral marketing prices very very little, of course if you head to the correct places it can be free. As long as, and the massive potential benefits, you selling campaign really should catch the viral marketing bug!

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Technorati Tags: business, Internet Marketing, online business, promotion, viral marketing

Will you ever avail of free web site promotion? Is that even possible?

After all yes! Nowadays, your baby web site will amass huge traffic in no time because of free website promotion.

How will this free web site promotion go anyway? What are things to be done?

1. Enlist your website.

Rummage around for the most popular Net directories and enlist your website there. This can be the best and simplest free web site promotion tactic. Begin with this step and the rest of the nice things will follow.

Just do not forget to prep your website and create it all spruced up for a higher likelihood to induce accepted in your directory of choice.

2. Apprehend your forums.

One reason why forums are created is at no cost website promotion for everyone. Log in, post actively, let them apprehend regarding your website in every post and you attract instant visitors right there.

3. Write a press release.

Release your writing prowess and begin up a press unleash that advertises your site! This is often a free website promotion tactic that you can do anytime. Type a temporary paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and alternative media and massive traffic will come to you pronto!

4. Be friendly online.

Free website promotion suggests that you need to be friendly to different webmasters. Why, you raise? Thus they’ll link you immediately! Establish contacts and never tire of link requests and exchanges.

5. Write an article.

Say, your web site is concerning your travel agency. Write an article concerning the perks of traveling or the most well liked travel spots within the world. On the concluding paragraph, mention your website in passing. This article works as an advertorial and doubles as a free web site promotion approach.

6. Simply let the whole world apprehend regarding your site.

What’s free web site promotion without the word of mouth? Insert your website, its URL and options in daily conversations and let the great news unfold from one mouth to a different!

7. Make a banner ad.

Build a banner ad for your website and ask another webmaster to try to to the same for his site. Then swap!

8. Take up a free website promotion course online.

Yes, there are free website promotion tutorials. However do not you recognize that you can really take a free web site promotion course that may facilitate your out additional? Half of the free web site promotion program is signing up for newsletters.

When you make a web site, you wish not pay something to push it. You only scan it — there’s such a factor as free web site promotion!

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Technorati Tags: advertise, advertising, Internet Marketing, online business, promotion, web promotion

It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of the weekend’s activities still fresh in your mind, even if you say so yourself, today at least, life is sweet.

You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. Like a rabbit pulled from a hat there is now an impeccably dressed stranger sitting in front of you. Yes you are surprised; after all you didn’t hear anyone knock and before you can say anything he starts in a relaxed and measured voice.

‘Here’s the deal’

‘In every city of the world I am going to advertise your product on billboards at the busiest junctions.’

‘I will be able to tell you how many people see the advertisement, their nationality, gender and age group.’

‘I will tell you exactly what they think of your product and can even give you their contact details. While they are reading the billboard I will make it possible for them to view your website and, if they feel the urge, make a purchase.’

‘I will have all this all set up in just a couple of days and it will cost you less than what you would normally pay for a small advertisement in your typical trade journal.’

He stops talking for just a second. ‘Interested?’

Now you might think that such an offer was too good to be true, you might think that you are going to wake up soon or maybe that it really is time to get a lock on that office door.

But let us just take time to reflect. If you are still reading this well I am that man who has come from nowhere and offered you a deal.

The advertising site is on the Internet and the billboard I’m offering is the humble online survey.

Stop for a second and start to associate an online survey not with ‘market research’ but with ‘marketing’. And not any type of marketing this is ‘Marketing’ with a very large capital ‘M’ and in flashing neon lights. Marketing that is direct, effective, low cost and quick.

You can advertise a published online survey on a website, or via email and like a billboard by the side of a major road junction, your message will appear in front of people. Unlike billboards where the number of people that see the advert has to be estimated and online survey accurately records the number of times a survey is started.

By asking demographic questions such as age, gender and nationality you can collate important information that will allow you to measure the effectiveness of your promotion and ensure that you are interacting with your target market on a one-on-one level.

Unlike billboards where the message is often subliminal, or maybe just trying to achieve brand awareness, with online surveys you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived.

Using an online survey website it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis.

Even if you offer a prize as an incentive for people to complete the survey or use Pay Per Click advertising to capture a wider, or more focused audience you will still have low cost but effective marketing.

‘Okay then, tell me. Is it a deal?’

Technorati Tags: advertising, customer, customer communications, customer relationship, customer services, educating, feedback, marketing, Online surveys, promotion

Probably, this is the type of query or statement that comes to mind to anyone who can come across with money-making opportunities that they can see on the Internet. Things can be very suspicious if you happen to read something like: “Earn lots and lots of money today” or “How To Earn A Million Bucks In Just 3 Weeks” or “Want To Earn Money Right In Your Own Home Doing Nothing?” and other types of questions like these. For sure, you might drop off the idea and normally go about your business. Well, these types of questions are as a matter of fact can be very overstating. On the other hand, there are really other money-making business opportunities out there that can help you earn more than what you are thinking. According to a Six Figure Yearly review, you can make things possible if you only believe in it and of course, choose the right system to make it all possible and with a little patience, perseverance and a sense of urgency.

Like for example in the MLM industry or networking, do you know that there is one person who earns money in one month more than what everybody is earning in one-year time? $50,000/month is very possible to earn in an MLM industry just as long as you follow the system. It’s the same as with any business including online business. Today, a person can even earn $200 in half a day blogging about anything even without promoting any products and services. Based on some Six Figure Yearly reviews, a person can learn how to earn this like the creator of this system, Michelle Campbell, who claims have earned $76,000 in less than a month and all she needs to do is to promote several products or services from several companies and there is no limit to that.

But is Six Figure Yearly scam? Naturally, this is a normal reaction of some people especially those who still need to learn everything about this new money-making machine of an opportunity. That’s why, it’s better to read some reviews first and/or testimonials especially from people who have used it and have greatly benefited from it.

Technorati Tags: Internet Marketing, mlm, product marketing, products, promotion, Six Figure Yearly, Six Figure Yearly reviews, Six Figure Yearly scam

Many promoters starting out have to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and social networks are some of the methods promoters can use to try and encourage people to venues or club nights. Building a loyal following from grassroots is no easy task. It can take a great deal of effort to attract enough people to fill even the smallest of venues and that effort should not be wasted and the actual event used to establish a relationship with the audience that will continue beyond the end of the evening.

Online surveys can, with a little thought and minimal outlay, be used to provide the promoter with good feedback and the opportunity to engage in further contact with the audience. Using online Survey Software a promoter can now quickly and easily create an online survey.

With an online survey a promoter can find out exactly:-

• who attended;
• what persuaded them;
• what they thought of the event;
• would they expect to attend again;
• would they recommend future events to their friends.

One way to ensure a good response is to have a supply of business sized cards that are marked clearly with a slogan like “Feedback”, “Everyone’s a critic”, “What do you think”. Each card would display an address that points either directly to the survey or to a website where a link to the survey can be placed. Cards can be issued at the door with the tickets, or handed out among the crowd and if they are made the size of business cards they will be small enough to be slipped into a pocket, purse or wallet. Small incentives such as a chance to win a free guest pass for a future event, a signed CD or T shirt would help towards improving the response rate.

Using the results from online surveys the promoter is able to:

• Obtain a profile of the audience
• Gauge the overall success of the event;
• Measure the effectiveness of different promotion;
• Receive feedback on the venue and facilities;
• Receive feedback on the act;
• Promote on a one on one basis;
• Build a targeted database for future events;
• Build a loyal audience;
• Link to merchandise and other promotions.

It takes considering effort to promote an event and only a little extra effort to use online surveys to encourage further contact and reap a number of short and long term benefits that contact will bring.

The following sample survey shows the feedback that could be used for a breaking band. Not only does it gather valuable feedback, but continues to promote the band, their recorded music and establishes the opportunity to encourage further contact.

Sample Feedback Survey

To view the summary results of the survey: Sample Survey Results

Technorati Tags: advertising, audience, feedback, loyalty program, market research, Online surveys, promoter, promotion, public relations

Designing surveys is easy; isn’t it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys.

1. What is the survey’s purpose?

Surveys are conducted for many reasons. By correctly phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When compiling a survey don’t lose sight of its purpose.

2. Title the survey

The survey title is a golden opportunity to instantly summarise a survey’s objective and encourage respondents to participate. Respondents are going to invest time in completing the survey so make them feel that their investment is worthwhile.

3. The length of the survey needs to be as short as possible

Every question that is asked should be asked for a reason. Minimize the questions providing you with ‘nice to know’ information and concentrate instead on the ‘need to know’ questions.

4. Use plain English, avoid jargon and acronyms, be consistent and ensure that the questions you ask will not result in ambiguous answers

Care must be taken in wording a question. If a question can be interpreted in more ways than one then there is a risk that any analysis of the survey results will be worthless or at the very least misleading.

5. Avoid questions that are long

Use short sentences wherever possible. Long questions can lead to a higher level of incidents where respondents abandon a survey.

6. Ask one question at a time

Avoid confusing the respondent with a question like ‘Do you like tennis and golf?’

7. Don’t influence the answer

Do not load the question. ‘Should irresponsible shop keepers who sell tobacco to children be prosecuted?’ is unlikely to have any value.

8. Make sure that the selected answer format allows the respondent to answer the question being asked

Ensure that the respondent is able to answer how they really feel or they may be less inclined to complete the survey. As a last resort consider the benefit of including a “No comment”, “Can’t say”, “Don’t know” or similar response option.

9. While compiling your survey consider how you will want to analyse the results once the survey has been published

When asking questions that allow for a free text open ended response appreciate that such information is likely to be difficult to score and/or summarised. Consider how the answers could be grouped. For example “How long have you worked here?” - ‘less than 3 year’, ‘between 3 and 6 years’ and ‘more than 6′.

10. Ensure that the questionnaire flows

Group the questions into clear categories as this makes the task of completing the survey easier for the participants.

11. Target your respondents carefully

You may want to target a specific group, in others a cross section. If you can’t control who responds to your survey consider including questions/answers that will allow you to filter out respondents who don’t fit your target profile.

12. Allow the respondent to expand on their answer or make comments

Allowing respondents to make additional comments will increase their satisfaction level and will also give valuable feedback on the specific questions and/or the survey as a whole. Remember though for a large sample collection it may be difficult to analyse free text open ended responses.

13. If you are conducting a confidential survey ensure that your pledge for confidentiality is upheld

If you have assured respondents that the survey is to be confidential you need to ensure that the collated data is not shared with anyone or used for any other purpose. Confidentiality must be maintained at all times and any contact information destroyed after the survey is complete.

14. Consider the benefits and disadvantages of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then appreciate that you will be unable to follow up or match “pre” or “post” surveys. There are advantages to allowing people to remain anonymous for example it would allow people to respond without possible peer pressure.

15. Carefully consider what the best response format will be

It is good practice to maintain a consistency in the format used for responses. Keep in mind that when analyzing the data radio buttons are easier to analyze than check boxes that offer the respondent multiple responses. Do not use a check box if a radio response would do.

16. Advise the respondent as to the approximate time it will take to complete the survey

Respondent drop out can occur if the survey appears to be a stream of never ending questions. It is good practice to indicate how long the survey is likely to take so that the participants can choose the best time to complete the survey.

17. Advise the respondents of the survey end date

Encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the survey’s end date so that they have the opportunity to schedule the necessary time.

18. Test the survey

Before publishing a live survey publish the survey as a trial to check for questions that are ambiguous or confusing and to ensure that the survey is aesthetically pleasing.

19. Before publishing the survey check the survey several times

Check and then check again that a survey is grammatically correct and makes sense. If practical get a colleague to check the survey before you publish, if no one else is available then take a break before checking again.

20. Thank the respondents

To complete surveys respondents have to devote their time and should be thanked at the end of completing the survey or in a follow up letter. You may even want to provide an incentive such as entry into a prize draw or a reward.

For further information please visit Survey Galaxy

Technorati Tags: advertising, customer services, employee surveys, employer, feedback, market research, marketing, Online surveys, promotion, questionnaires, satisfaction surveys

Customers are tough. They’re extremely media aware and increasingly cynical – it’s a clever marketeer who can get under their skin. Online surveys reinvent the traditional format – bringing all the benefits of the Internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy - one of a new breed of websites making online surveys quicker and cheaper

1. It’s cheap, it’s cheerful
Select the right survey website and creating surveys can be free of any charge and the cost to publish excellent value for money.
Useful information harvested from surveys can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.

2. It’s easy
Anyone can create and publish an online survey. Online surveys are quick and simple to create and design, no programming skills are required and when publishing completing the surveys is straight forward.

3. Anyone can play
Promoting an online survey can be via email (with a link enclosed), through a link from a website or as a referenced by other forms of advertising. Anyone who has the URL can be connected instantly to the survey, at a time that’s convenient to them, 24×7.

4. We’ve all got an opinion – and we like to give it
Customers do not often view surveys as spam and the majority welcome the opportunity to make their voice heard and a chance to have an impact on a brand. Online survey’s are an ideal way for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Online surveys allow the message to reach each individual and invite feedback in a manageable form.

5. Get inside your respondents heads
You can lead a customer to an advertisement but you can’t make them think. Surveys actively engage the respondent, who think about the question before giving their response.

6. Seize the opportunity
It needn’t all end at the end of the survey – while you have the respondent’s attention and they are in the mood you can ask if they want to sign up for more information or a regular newsletter – making the most of the window of opportunity where you have their interest.

7. Have you also seen….
Maximise the interest of those responding to your survey by referencing related information. By including links within the survey you are able to reinforce the marketing message.

8. Subtly rules
Use surveys to associate a product with its positive attributes. By listing a product’s features and then asking the respondent to score on how important they are, regardless of their response, the product will be associated with the feature.

9. It’s not just about selling
A survey is an effective, easy and quick method to promote and gain acceptance for a difficult proposal; for example a public body trying to gain acceptance and support for a particular scheme.
Take the example of a city trying to gain support from the general public for their bid to host a future Olympic Games. Being able to explain each benefit will put a respondent in a much better position to appreciate your argument and that may be enough to combat any negative aspects. Using the feedback that is received the overall marketing strategy can be fine tuned.

10. Engage your target group
By thinking laterally a lively and imaginative approach to surveys could provide a ‘hook’ to engage respondents. The survey subject can be targeted at a particular group on a subject close to theirs hearts. The survey’s marketing message can take the form of a simple brand awareness message by stating that ‘the survey is being sponsored by brand name’, or by finding a link from the subject matter to the product – something that is surprisingly easy to do and that is highly effective.

Discover the benefits of including in your website a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing surveys. Having a public survey notice board as part of a website is a cost effective and automated method that will help increase traffic and establish a loyal and returning following. Unlike forums there is no opportunity for people to disrupt the site by inappropriate remarks as survey results can be displayed in summary form enabling them to dispense with moderators and maintenance.

The majority of customers do not view surveys as spam and will in fact welcome the opportunity to voice their opinion and have the chance to make an impact on a brand.

Many of the techniques and a few more are contained in the following Sample Marketing Survey.

Technorati Tags: advertising, market research, marketing, Online surveys, promotion