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A crucial step toward the success of your website or business online is being able to raise your ranking on Google using search engine optimization or at the very least improve your knowledge on it. A majority of people online make use of search engines to search for something, and the most popular search engine in use is Google. Plain and simple, if you want your website to be found then you have to find a way to dominate by establishing a good search engine optimization strategy. Here are 7 steps that can help you achieve this.

1.  Develop good content!

As everyone in the game knows, content is king! You really cannot understate the importance of having good quality and relevant content on your website. If your content quality is great, then the other steps are easy.

2.  Make Use of smart, targeted keywords

People using the search engines make use of words and phrases to find what they are looking for, and these are the keywords. Your choice on what keywords you use on your site will determine who sees it. You need to understand your niche and know who you want to target. You have to research the audience you are targeting, research all you competitors including the ones that are not successful. Learn from their successes and failures and capitalize on these. Maximize the use of your keywords by optimizing the different pages of your site with varying keyword phrases.

3.  Create Articles

Submitting articles has become one of the most popular methods to drive traffic to your website.  Not only do the articles generate traffic, they provide non-reciprocal links, which are the most valuable kind of links according to Google’s ranking system. Make sure the content is relevant to your site, and that the quality of writing is as high as what is on the website; these articles are your best advertisement for what your site has to offer.

4.  Make Use Of Directories

Directories are a fast and easy way to get non-reciprocal links. There are hundreds of directories that you can submit your URL to for free.  It is time-consuming, but this search engine optimization tool is worth it for the traffic it builds and how it will improve your Google rank.  Most directories are edited and maintained, and your posting must be approved.  While the sheer number of directories may seem daunting, try applying to 5 per day – you’ll have over 1500 listings after a year.

5.  Use pay-per-click advertising

Pay-per-click advertising is not the steal it once was, with popularity of the search engine optimization tool driving prices up, but it can still be a valuable and cost-effective method of improving your ranking when used properly.

6.  Don’t forget your meta tags and HTML code

Most webmasters will optimize their sites for the proper keyword density, but forget about optimizing meta tags and HTML code. Proper search engine optimization that brings out the best results needs to include proper adjustments to both the meta tags and HTML code to supplement the chosen keywords. An example would be if you use photos on your website; apply the an appropriate label to the photo that matches the keyword of your page. It’s actually a nice way to jack up the keyword density on the page without making the content seem unnatural.

7.  Build a site map

An easy way to make the most of your search engine optimization is to add a site map to your website. You can either have an actual webpage that can be used by both your viewers and Google, or you can also use an XML file, which, while not visible to the public, will also Google to easily spider your site. Google.com offers free tools and scripts to help you easily build a site map.

The bottom-line is if you are able to implement all of the above steps then you are already on your way to getting a foothold on dominating the search engine rankings. What makes it difficult is having the time to implement them effectively and efficiently, and this is where Portal Feeder comes in. Portal Feeder provides the tools and the training that allows you to maximize the benefits of the steps above and reduces the amount of time you have spend doing them.

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