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Posts Tagged ‘online press release’

Companies at one time had to hire professional public relation personnel. This was necessary just to get a press release out there. These professionals would write the release, and then submit it to the news wire. It was then up to the news media to decide if it was actually newsworthy enough to be written. If they felt that their readers would not be interested in the topic, it would be thrown to the side. In the end it was completely left to the publisher to decide if it was worth putting into print. This took the control of the release away from the company.
A company can now control what is released. This is all made possible with the idea of online news releases. There are many marketing tools that one can possess, none is more important than the control of online news releases. It has become an affordable practice for companies to make releases all the time. No longer is it necessary to just release financial earnings or other big company news. Companies also can target their customers instead of just the news publishers. While this is being made possible they now include links their releases to help drive their customers directly to their site.
It used to be that Americans turned on their television sets or radios for the news. This has changed drastically with the advent of the internet. It has been said that approximately 80 million people turn to the internet for their news daily. They search for the news they want to hear. With this in mind, online news releases can be optimized to help drive the customers to the releases. Online news releases can help any company no matter how big or how small reach the audience that they want.
Online news releases are interactive. This is a big thing compared to the old traditional news wires. The news wires are just one dimensional. No interaction by the customer, it is what it is. Online news releases can be in the form of blogs, articles submitted to article directories, and news sites. Customers can choose what they read, and search for what they want to read. If they like what they are reading they can act on it immediately while it’s still fresh in their mind all with a click of the mouse. Simplicity is key to online news releases. Companies will be reaching a vast audience with different interests all with short attention spans. You want to each of them to grasp the idea the same way.
Probably the biggest difference in online releases compared to the traditional news wire is the duration. It used to be where the release would be stored for 30 days. Now companies control this. Most news releases are online forever. No need to re-release any news. Customers can search for and find the news for years after it was released. We can’t forget the cost of the release. Old ways had a high price and fees for all the extras. Online costs are fixed and are kept low and affordable.

Technorati Tags: online press release, pr online, press release online, press release submission, press releases, seo press release

An SEO press release is a newsworthy release like a standard one. The difference is that the text of your SEO press release when submitted is optimized in different ways to enable you to get noticed by major search engines. Therefore, it pays to submit SEO press releases to boost your online presence. It should be noted that SEO press releases are definitely not a way to get spam published. All SEO press releases should be reviewed to ensure that it is not spam but relevant and newsworthy.

It is a proven fact that SEO Press Releases can bring you to the top of search engines because of the efficient and clever use of keywords. You have to find the right keyword (you can use a keyword tool like Keyword Discovery or WordTracker) that describes your service/product or company perfectly and which is being used by people during their searches. Once you have got the keyword of your choice, make sure you use it in your headline and sub headings of your press release.

To make sure your SEO press release is successfully distributed and that maximum people read it, you have to determine that it is newsworthy and will draw the attention of the reader. A release that is overstuffed with keywords will have no meaning and will fail to capture the interest of your audience. Moreover, search engines are not friendly towards keyword stuffing. Since press releases are your marketing tools, you should also include a short description of your service, company, or product so that your article can surface during a search for that product or service. Avoid referring to your product or service as “it” in your press release. Instead use the brand name or the phrase that describes it frequently.

An important aspect of SEO press releases is distributing them. According to your budget you should decide whether you are going to use a free PR distribution service or a paid distribution service. A paid one will guarantee that your article will be distributed widely and effectively of course, but one can be smart and use a number of free submission sites (10 of them) which will ensure that your release gets distributed all over for no cost at all.

Never forget to use your website URL in your press release and in news search engines like Yahoo and Google News. After submitting your SEO press release to networks, don’t stop there. Put it up on your own site in a seprarate page with links to it from the home page. Submitting your SEO press releases to social media sites like Furl, Digg, and Del.icio.us is a good idea.

Some publishing sites offer benefits like keyword anchor text links that are more effective for SEO than standard URL links, pages that are Ad free without any competitor links on your release, images that have visual appeal, “Pull quotes” that catch the attention of the reader, an iFrame below your release that enables readers to easily navigate to your website, a SEO publication page dedicated to your release only, and media bookmarking buttons that helps readers to bookmark your SEO press release easily to their best and favorite sites.

Technorati Tags: online press release, press release submission, seo press release