Keyword Elite v2.0

Posts Tagged ‘linking’

Making money online doesn’t need to entail scams, or even starting a new business. If you can put a few sentences together about something other people might like to learn about, that’s a good start. Writing articles is no longer about getting the latest stories into the latest editions of the local newspapers, all written by well paid reporters. Things have really changed now with the internet. You don’t need to be a big name pro to get your writings accepted and recognized. Writing is a now a marketing tool. Learning about external links and article marketing can help grow your business.

There are many ways to write for the internet. “Article” no longer means a front page news story. It can include anything from consumer product reviews, blogging, news group information, forum postings, website content, and even content for “real” web based publishing houses.

Essentially there are two ways to get noticed online writing articles. You can get paid, or you can do it for free. Each has pros and cons.

You can submit to sites that don’t pay you but they do give the opportunity to talk  about your services and your business; not in a salesy kind of way, but as a kind of expert  on the topic. At the end of your article you should place a link to your own website for the  readers to either get more information or turn into paying customers. This is where the payoff comes in article marketing.

Pretend you make gift baskets. You could write articles on how to make your own gift baskets and give readers ideas on how to decorate them and sell them. Or if you happen to be a dog trainer you could write a series of articles on tips  to train your dog. At the end of each article you should have your bio (”Alec Wensel has been a  dog trainer for twenty years in the Chicago area…” and so on). Then, add your  website. If people like what you have to say, you’ll get customers!

Some sites will pay you for your article. You may or may not be given a byline. Each paying site has different rules.

Not many people get rich writing. Even Edgar Allen Poe died a bitter penniless man. With article writing, it’s all about marketing yourself and your business. However, writing for the internet isn’t about getting rich writing, per se. It’s all about advertising what you have to offer. Try some viral marketing with your emails, too. Put a link at the bottom just like Hotmail has done for years, and direct readers to your site or at least your phone.

Anyone can do this. Are you a stock broker? Hair stylist? Computer repair tech? There’s nothing like adding external links on your emails with either special promotions or a link to your website.

Technorati Tags: article, article marketing, backlink, backlinking, backlinks, external link, external links, link, linking, Links, writing

Internet Marketing requires you to sell other people’s products or services.  If you have decided to create your own product, you sell your own products in this case. Regardless of what your online business model is, lots of traffic is what you need for your websites. Of course, you want traffic that are interested with your product or services.

When I first started internet marketing, I learned about many techniques on traffic generation. Many of the programs and services that I have purchased did not have a lot of effect on my website traffic.

However, I have found three methods of getting traffic to my site or affiliate product or service: 

* Linking

Linking can be by either paid or unpaid methods. The paid methods are paying for your link to be shown in Ezines, newsletters or on other peoples’ sites. Make sure you need the traffic from that source before buying advertising space to make the most out of your money. In most cases, if ezines are accepting advertising, you know they must have at least 500+ subscribers, or I should say, be sure that they have at least 500+ subscribers before advertising in their ezine.

The unpaid method is through article creation . If you keep doing this, it will definitely make a good impact in your business. Make sure the content that you create add value to your target visitors.

* Pay-Per-Click

If you have the money to invest in your advertising, advertise through pay per click. Here you create an ad or ads relevant to your affiliate program, and place a bid on the keywords you select. You will need a lot of time and energy for research and monitoring if you do this manually and do not know the google secret loophole bonus materials. I would advise that you read your affiliate programs and pay per click rules before doing pay per click.

* Optimizing Your Website for Search Engines

Search Engine Optimization is basically the optimization of your web pages so that you can get a decent ranking by the search engines. You may have to outsource the optimization of your website as this may be time consuming.

These are just some of the most effective ways for traffic generation.

Technorati Tags: Internet Marketing, Link Building, linking, ppc, SEO, site promotion

In a recent article I wrote about the conflict we face in trying to resolve a contradiction in content marketing.  In a nutshell, the problem is that we frequently want to use links in our articles to our “money pages” for the purposes of SEO, but the readers are not yet at the purchasing stage in terms of their mindset as they are busy gathering information (the reason they found our syndicated article in the first place)..  I pointed out that this is compounded by the marketing commandment that any effective page should satisfy the major goal of our website visitor–at that time.

Simply bringing the problem to the attention of article marketers was my goal in that previous piece.  With this article, I’ll try to bring some resolution to the dilemma.

Two ways to solve the problem present themselves.  The first option is to ignore the rule of website design for marketing purposes and have our landing pages attempt to offer two different objectives allowing our readers to satisfy their information seeking and provinding an opportunity to buy the product or service from the same page.  Another solution to our dilemma is to include two different kinds of links from our distributed articles.  One of those link types leads to a landing page filled with valuable, additional content (and an opportunity to learn even more by signing up for our newsletter), while the other link category will direct the visitor to a product (or purchasing) page.  In these cases, our anchor text must make clear what to expect on the landing page.

When presented with these two options, I recommend the second.  I’ll explain why I believe that this approach is a workable solution, and then I’ll describe, in general terms, the landing page of each of those article links.

Recall that the readers of our syndicated article want to gather information.  If we want to entice them to click a link to actually come to our site, we must promise even more information that is pertient to them.  I trust that I don’t have to tell you that we always must deliver what we promise our prospects.  In order to encourage our readers to actually click our link, we must give them truly interesting and valuable information the first time, while simultaneously leaving them with the impression that there is still more to learn.  We must subtly persuade them that our site will provide all the remaining necessary information, and we make sure that link delivers them to a content page.

At the same time, within the syndicated article, we let our readers know that once they have gathered all the information they need to make a buying decision, they will find the product or service that will solve their problems right there on our site.  By including that information, we have an opportunity to link to one of our selling pages largely for the purpose of search engine optimization.

It is always easier to logically include both types of links within our articles if we syndicate directly to websites that are within our general niche category; in those cases we can make our links contextual within the article, itself.  However, if we limit our article distribution to article directories, we can still accomplish our task by cleverly using a well written resource box to provide the rationale for linking to both kinds of pages.

On our content landing page, we focus upon bringing our readers much closer to the buying decision end of the decision making continuum.  Remember that the visitors have already been persuaded to accept our initial offer by clicking on our link, so they are in an agreeable frame of mind.  They are no long “just readers,” they have become serious prospects.  We shall offer them a link to the page where they can actually buy, but we really put most of our efforts into getting them to give us contact information in exchange for a free buyers guide, a free report, or a free short course. 

In our syndicated article we use our content to sell our expertise.  What we sell on our linked (landing) page is our integrety, by establish our credibility.  Once we have their contact information we can begin selling our product, subtly at first and then with increasing urgency.

Remember that the other type of link takes the clicker (or the search engine robot) to our page where we directly sell our product or service.  Since the purpose of that link is primarily search engine optimization, it is especially important that our anchor (linking) text is at once an accurate description of the selling page and a useful long tail keyword with implicit commercial intent.

We have different roles as marketers and authors.  Wearing the marketing hat, our foremost goal is to make that sale, but as writers we worry about the flow of our prose even above its financial reward.  First we sell the article readers on their need for more information and convince them that they can find that information by clicking our link.  Then, with the second link type, we need to demonstrate to the search engine spiders that we have provided linking text that is a truthful name for the content that we have on our revenue producing page to which that link leads.  Thus our anchor text and the landing page content must be similar.

Technorati Tags: anchor text, article marketing, external link, Link Building, linking, linking text, traffic, website design