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Posts Tagged ‘Link Building’

Backlinks sometimes called ‘inbound links’ are critical to the visibility of your web pages in the search engines and attracting visitor traffic. When thinking about backlinks there are three elements you need to consider, the source from which the backlinks originate, the anchor text of the backlinks and what’s on the page to which the backlinks directs the visitor to.

The number of backlinks

The number of backlinks to a page is one of the elements the search engines take into account when deciding where to position the page in the results displayed to the searcher.

The origin of the backlinks

The source of a backlink can pass authority and indeed visitors to the page to which it points. So it follows that pages with backlinks from authoritative pages will receive better consideration from the search engines. Real examples of trusted sources of backlinks carrying higher authority are pages in education (.edu) and government (.gov) web sites..

Google Page Rank

Backlinks from web pages with high page rank (a value awarded by Google to any page that it considers over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

Just like a label, the backlink anchor text has influence over the search engines valuation of the backlink. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for results related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common mistakes

A significant number of people screw up their backlinks strategies because they fixate on quantity as opposed to quality of backlinks. For instance if all of your backlinks to your ‘parenting’ page come from sites not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong visitors.

How to create backlinks

So let me tell you my fail safe process for getting backlinks that will make the search engines take notice of you and bring quality and relevant traffic to your web site.

1. It is critical you select the right keywords before you expend any effort whatsoever.
2. I like to build a keyword ‘cloud’.
3. I most often start with a single ‘top’ level keyword or key phrase which has significant visitor traffic.
4. The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
5. The Google tool builds a list of keywords connected to my main keyword and from this list I create my cloud.
6. I then manufacture content in the form of articles and videos containing backlinks with the right ‘anchor text’ to my ‘money’ or ‘target’ page and distribute these to a wide range of content directories.
7. My guiding principle is to author content that will attract visitors and persuade them to follow the backlinks to my money pages as well as send backlinks.

Technorati Tags: backlinks, Internet Marketing, Link Building, search engine marketing, SEO, traffic building

Internet Marketing requires you to sell other people’s products or services.  If you have decided to create your own product, you sell your own products in this case. Regardless of what your online business model is, lots of traffic is what you need for your websites. Of course, you want traffic that are interested with your product or services.

When I first started internet marketing, I learned about many techniques on traffic generation. Many of the programs and services that I have purchased did not have a lot of effect on my website traffic.

However, I have found three methods of getting traffic to my site or affiliate product or service: 

* Linking

Linking can be by either paid or unpaid methods. The paid methods are paying for your link to be shown in Ezines, newsletters or on other peoples’ sites. Make sure you need the traffic from that source before buying advertising space to make the most out of your money. In most cases, if ezines are accepting advertising, you know they must have at least 500+ subscribers, or I should say, be sure that they have at least 500+ subscribers before advertising in their ezine.

The unpaid method is through article creation . If you keep doing this, it will definitely make a good impact in your business. Make sure the content that you create add value to your target visitors.

* Pay-Per-Click

If you have the money to invest in your advertising, advertise through pay per click. Here you create an ad or ads relevant to your affiliate program, and place a bid on the keywords you select. You will need a lot of time and energy for research and monitoring if you do this manually and do not know the google secret loophole bonus materials. I would advise that you read your affiliate programs and pay per click rules before doing pay per click.

* Optimizing Your Website for Search Engines

Search Engine Optimization is basically the optimization of your web pages so that you can get a decent ranking by the search engines. You may have to outsource the optimization of your website as this may be time consuming.

These are just some of the most effective ways for traffic generation.

Technorati Tags: Internet Marketing, Link Building, linking, ppc, SEO, site promotion

You spend a lot of money and time to make an impressive web page for your business and wait to get big business. The wait gets longer but still nothing happens. You don’t get any order in-spite of having a great website!!! What happened? You try to find the reason but can’t understand anything. Well the reason for not getting your business orders is simple. Your webpage has not even been seen by the prospective clients as it is not search engine optimized.

Search Engine Optimization (SEO):
In a layman’s language, when you want to search any topic or business proposal on the net, you put the keyword in the search engines like Google or Yahoo. You find that there are thousands of articles or web pages available on the internet on that particular topic. But you only open and search on the first few websites that are displayed and you leave the one’s that are on the lower sides or on the next page. There may be some websites that can suit your requirement better but those may not be checked by you at all as they don’t appear on the top of the search list. This is where search engine optimization comes in force. The websites that are Search engine optimized will have a higher ranking in the web search and thus will invite even more traffic to it.

Linkwheel- the best method for Search Engine Optimization:
Though there are many SEO tools and techniques, one of the best methods is the Link wheel. Linkwheel is a group of six Web 2.0 properties that are linked in a structure that resembles a wheel hence the name-Linkwheel. Each of these six promotes a specific page on the internet according to the focus of that wheel. There are six properties up and they are linked to the focus hub and also to the nearest property or ‘neighbor’ as it is called. The focus hub is any page that you wish to promote on the search engine. But before you use the Linkwheel, make sure that you don’t go into sites which have ‘nofollow’ tags, as then your link building stops and the Linkwheel becomes useless.

The other benefits of Linkwheel:
There are many benefits of using Linkwheel. It also gives some other facilities that make your web page more search engine friendly. The use of rare keywords can help you to appear on the front page of Google or Yahoo. When you publish your web page, each of the web 2.0 properties will give you an RSS feed. The RSS feed also make the page more popular.

Some important web 2.0 sites for Linkwheel:
There are many web 2.0 sites that you can use for Linkwheel. These include Squidoo, Blogger, Wordpress, Quizilla, Livejournal, Weebly, Blog, Tumblr, Blogsome etc. you can choose any of your webpage as your focus hub and any six among these as neighbors through the link wheel.
Linkwheel is a very important and easy method to promote your webpage on internet for better results.

Technorati Tags: Link Building, link wheel, linkwheel

Link building can be very important for maximizing your chances of getting target audiences. Most consumers nowadays prefer browsing the Internet to find different necessities in life. From daily home products and services to modern gadgets, you can expect people to rely on their computers to find things they need or desire. For that reason, many companies tend to implement several strategies to help them get the attention of these consumers. With the help of advertising websites, Internet marketers are able to relay products and services that are in-demand to the public. Therefore, it is just necessary for any online entrepreneur to invest on increasing the popularity of his or her website. 

One of the best techniques in getting favorable status for your online business is to increase your rank on the search engines. However, this feat is not easily achieved overnight. For you to be able to reach this status, you should know how to properly use links and generate a lot of traffic to your website. You may want to apply several search engine optimization techniques or SEO for you to be able to achieve the rankings that can define the success of your website. One of the most effective ways of utilizing links for search engine optimization is to us the Link Wheel method. 

The Link Wheel technique uses link-building techniques to generate a lot of traffic to a targeted website. With the use of article submissions to popular article directories and utilization of several blog-hosting sites for accessibility to the targeted customers, you can be able to increase the visibility of your web page. All you need to do is to create interesting articles that discusses or relates to your business and insert back links to your web page. Inserting these links to different blog sites available on the Internet can significantly increase the visibility of the target web page. Moreover, the link building procedure can be done continuously by inserting links to all websites that are related to your business. You can find different marketing solutions on the Internet that can aid you in maximizing the potential of your company or product’s website. 

The popularity that your home page would definitely be a plus factor to the reliability of your website and at the same time influences the consumers to trust your products and services. This technique can be very effective for companies that focus on advertising their merchandise to the online community. The Link Wheel method is favorable for small-scale online businesses in reaching to their targeted clients. Aside from being very effective in generating traffic in a short amount of time, this marketing strategy can be a very cost-effective solution in promoting products and services to the consumers.

Technorati Tags: Link Building, link wheel, linkwheel

When you want to rank your website higher on the search engines, you need to increase the traffic to your site. There are many soft-wares available that can make your website more popular. The SEO uses different tools to make a website rank higher. One of such tool is Linkwheel which is one of the most sought after mean to build the link.

Linkwheel to gain maximum profit:
If you are trying to attract traffic to your site and want to generate phenomenal profit, then your most reliable web marketing partner is none other than Link wheel. It uses web 2.0 services to provide optimization in the search engine.

How to develop a Linkwheel:
Developing a Linkwheel is an imaginative way to use web 2.0 sites. In this mostly six independent Web 2.0 sites have back link to your web site. Moreover, these web 2.0 sites also have spokes to connect to the neighboring web 2.0 sites. These spokes are in form of arrows and the centre of the wheel has focus hub which is the main site that needs search engine optimization and traffic. The Linkwheel will be more effective and powerful when the chosen websites are extremely focused group. There must be a good amount of authority on one keyword at a time. This will give your web page higher rank.

Add relevant content:
Each of the six web 2.0 sites on the outside wheel must have unique keyword optimized content. For example if your main site is about ‘home improvement’, you can have six different articles on the same topic or one article spun six times. This will give you unique articles and they will be ranked higher. Each of the two articles will have two links: one to the focus hub (main page) and the other to the neighboring spoke.

The basic link wheel:
The basic link wheel has six web 2.0 sites arranged in a wheel like structure. The center of the wheel has your site and the rest six sites are linked to each other as well as to the focus hub. There are Social Bookmarkings to your main page and back links to each spoke. It is also important to capture RSS feed on each site, submit it to many RSS directories and ping the feeds. If you have a sub domain on web 2.0 properties, then you must submit it to many directories.

Linkwheel can expand a lot:
The link wheel can become a formidable tool in its originality but if you wish to make it more powerful, even that is quite possible. The only thing you need to do is to make a new wheel with some other site as focus hub. If you create more authority on the new web 2.0 site, you will find more effective and large Linkwheel. There is no limit on the

expansion of the Linkwheel.
The creation and use of Linkwheel is pretty easy and effective and everyone can create it. But if you don’t have the time, then you may search and find many Linkwheel developers who can make your web page most sought after and visited page!!!

Technorati Tags: Link Building, link wheel, linkwheel

In a recent article I wrote about the conflict we face in trying to resolve a contradiction in content marketing.  In a nutshell, the problem is that we frequently want to use links in our articles to our “money pages” for the purposes of SEO, but the readers are not yet at the purchasing stage in terms of their mindset as they are busy gathering information (the reason they found our syndicated article in the first place)..  I pointed out that this is compounded by the marketing commandment that any effective page should satisfy the major goal of our website visitor–at that time.

Simply bringing the problem to the attention of article marketers was my goal in that previous piece.  With this article, I’ll try to bring some resolution to the dilemma.

Two ways to solve the problem present themselves.  The first option is to ignore the rule of website design for marketing purposes and have our landing pages attempt to offer two different objectives allowing our readers to satisfy their information seeking and provinding an opportunity to buy the product or service from the same page.  Another solution to our dilemma is to include two different kinds of links from our distributed articles.  One of those link types leads to a landing page filled with valuable, additional content (and an opportunity to learn even more by signing up for our newsletter), while the other link category will direct the visitor to a product (or purchasing) page.  In these cases, our anchor text must make clear what to expect on the landing page.

When presented with these two options, I recommend the second.  I’ll explain why I believe that this approach is a workable solution, and then I’ll describe, in general terms, the landing page of each of those article links.

Recall that the readers of our syndicated article want to gather information.  If we want to entice them to click a link to actually come to our site, we must promise even more information that is pertient to them.  I trust that I don’t have to tell you that we always must deliver what we promise our prospects.  In order to encourage our readers to actually click our link, we must give them truly interesting and valuable information the first time, while simultaneously leaving them with the impression that there is still more to learn.  We must subtly persuade them that our site will provide all the remaining necessary information, and we make sure that link delivers them to a content page.

At the same time, within the syndicated article, we let our readers know that once they have gathered all the information they need to make a buying decision, they will find the product or service that will solve their problems right there on our site.  By including that information, we have an opportunity to link to one of our selling pages largely for the purpose of search engine optimization.

It is always easier to logically include both types of links within our articles if we syndicate directly to websites that are within our general niche category; in those cases we can make our links contextual within the article, itself.  However, if we limit our article distribution to article directories, we can still accomplish our task by cleverly using a well written resource box to provide the rationale for linking to both kinds of pages.

On our content landing page, we focus upon bringing our readers much closer to the buying decision end of the decision making continuum.  Remember that the visitors have already been persuaded to accept our initial offer by clicking on our link, so they are in an agreeable frame of mind.  They are no long “just readers,” they have become serious prospects.  We shall offer them a link to the page where they can actually buy, but we really put most of our efforts into getting them to give us contact information in exchange for a free buyers guide, a free report, or a free short course. 

In our syndicated article we use our content to sell our expertise.  What we sell on our linked (landing) page is our integrety, by establish our credibility.  Once we have their contact information we can begin selling our product, subtly at first and then with increasing urgency.

Remember that the other type of link takes the clicker (or the search engine robot) to our page where we directly sell our product or service.  Since the purpose of that link is primarily search engine optimization, it is especially important that our anchor (linking) text is at once an accurate description of the selling page and a useful long tail keyword with implicit commercial intent.

We have different roles as marketers and authors.  Wearing the marketing hat, our foremost goal is to make that sale, but as writers we worry about the flow of our prose even above its financial reward.  First we sell the article readers on their need for more information and convince them that they can find that information by clicking our link.  Then, with the second link type, we need to demonstrate to the search engine spiders that we have provided linking text that is a truthful name for the content that we have on our revenue producing page to which that link leads.  Thus our anchor text and the landing page content must be similar.

Technorati Tags: anchor text, article marketing, external link, Link Building, linking, linking text, traffic, website design

Most Internet marketers have been using articles to market their online businesses and this trend is likely to continue in the future too because of the prevalence of concepts such as Web 2.0. As such, creating and managing an articles website could be a very good business idea.

The Concept of an Articles Website

Articles websites posts interesting and informative articles on a wide variety of topics. The articles are supplied by other business people who wish to direct traffic to their own website. The articles usually contain a link which the reader can use to visit the website if his interest is engaged. Generally, the link is in a bio box provided by the article website.

Of course, it is necessary that the article must be rich in information and must pertain to the business. Meaning, if a person a website about pet products, an article on “How to groom your cat” could be considered ideal. If the article is really good, pet owners who read it are likely to visit the author’s website for more information.

How Article Websites Make Money

Although subscribers do not pay a fee, advertisers do. The administrator must make sure that the articles which are submitted are not simply advertisements. Informative articles generate traffic and traffic attracts advertisers. Affiliate advertisers like Goggle Adsense can provide substantial revenue to an article website.

As an administrator, you will have to establish guidelines for your article website. Visit other article websites and review their guidelines and published articles. Consider what you like and dislike about their policies and then establish guidelines for your own site.

Being free does not mean you won’t earn anything. Your earning is through affiliate advertising such as Google AdSense which your website can use. Since your website is bound to become popular with all that keyword-rich content, you could earn a lot of money through affiliate advertising.

To maintain the quality of the articles, it may be necessary to hire proofreaders to screen each article and make sure that it follows the site’s guidelines. If the articles on your site are! not informative, interesting and well written, you will not be able to attract readers (traffic). Short, informative articles will generate traffic for your site and the sites of your subscribers. It is the job of the administrator to maintain quality control of the articles.

Technorati Tags: article marketing, articles websites, Internet, Internet Marketing, Link Building

If there's one thing all of us budding web gurus need… it's links and lots of 'em. Well, unless you know how to dominate Adwords that is. In that case you can no doubt shovel a ton of money into Google and come out even more well off.

But for us mere mortals we like the hustle and bustle of getting to the top of the organic search. After all, once you get there it’s free traffic forever. And that’s a beautiful thing. But to get to that point you need lotsa links directed at your own site. And it's all the better if the links are extremely relevant to your site. Google loves relevancy, but sometimes it’s a real bind trying to scrabble for links.

So how in the world do we get these links? Well… you can write articles sure, you can also beg webmasters to give you a link on their site but after a while this just gets extremely tiring. Isn't there an easier way to get decent links? So I mean… how hard can it be?

Jon Leger has come out with a few great ways to get links such as 3 Way Links and 1 Way Links but he’s just bettered all of his other efforts with a service called My Way Links. So what’s it all about?

Simply put… in only a few clicks you can get swarms of quality links all pointing to your site. It’s a webmaster’s dream come true! 

I’m lucky enough to have taken part in the beta and I can tell you I’m already seeing a surge in rankings and a boost in PR. Check out this My Way Links Review for more info but for now know that you have to get in on this. The more webmasters that join the better it is for all of us!

Technorati Tags: Link Building

Now everyone understands that the the most essential element to receiving high rankings in the search engines is getting high quality links pointing at your web pages. Understanding that is the easy part. The hard part is how to get those good links back to your website.

I am not a believer in using just one method for getting backlinks, I like to use many strategies. But there’s no question that the linkvana tool is a good addition to my other link building strategies.

What is Linkvana? Quite simply, it’s a “blog network” where members can create blog entries to the network which includes a link back to their own site (links are only allowed to family friendly real “white hat” websites.) Each blog entry can only have one link.

This isn’t a blog network where one blog entry is posted to hundreds of blogs (which in my opinion makes that blog network way too obvious) but instead each blog entry is only posted once so there is never a duplicate content problem. Linkvana requires all blog entries to be entirely original hand written content. The entries only have to be a minimum of 100 words so it’s not too big of a deal. They also offer an writing service where they will have someone write your posts for you for only $2 per post.

One of the best things (and the first thing I noticed) about Linkvana is how good the user interface is. This is an extremely easy service to use. I only wish all of the services I use had such a user friendly interface.

The second thing I noticed is when I started to see backlinks showing up to my sites (I like to check in Yahoo Site Explorer) from my Linkvana posts is that they were coming from domains with a high PR (PR of 4 or 5 in most cases) and which were at least one year old.

If you are thinking about joining this blog network then I must recommend that you do it right now because they have a member limit of only 300 people. You definitely need to be one of the 300 members on the inside rather than one of the many thousands on the outside.

Technorati Tags: Link Building, Links, Linkvana, One Way Links, SEARCH ENGINE OPTIMIZATION, SEO