Posts Tagged ‘blunders’
The Biggest Internet Marketing Mistakes
May 25th, 2009
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If you’re just starting on your goal to start a small business online or make money blogging, then you’re luckier than you think. It’s true that online businesses and profit-driven blogging hasn’t just become a common way to earn money, but it’s also become a most competitive industry. What works to your advantage, however, is the fact that there’s a lot of information now on how you can earn money from your site. Advice is all over the place, as are tutorials and instructional manuals on how you can put up your online store or start blogging for money.
A basic piece of advice that you’ll encounter is one that encourages you to make a blueprint for your online marketing strategy. If you’re no stranger to blogging for profit, you would know by now that a good internet marketing strategy is indispensable when it comes to earning money from your site. What this basically means is that you have to create a good strategy that lets you promote your products or services through your site. With a successful internet marketing campaign, you don’t just get visitors on your site – you get clients who want to try out your products or sign up for your services.
What a lot of neophytes are unaware of, however, is the fact that not all internet marketing strategies will work for their benefit. Some of the internet marketing advice you’ll get will be downright unreliable or ineffective, and many bloggers who want to jumpstart their online ventures or make money blogging end up using these flawed marketing strategies. Are you also committing these internet marketing blunders? Read on to find out what you should NOT do if you want to launch a successful promotional campaign for your blog:
1. Building a website that’s great to look at – but takes ages to load:
It’s good to put effort into your blog’s appearance, to make it as attractive as possible to create a favorable impression on your visitors. What won’t work, however, is a blog design that takes forever to load on the screen, or a site that’s bogged down by too many high-end applications. Remember that your visitors aren’t behooved to be patient with your site — instead, it’s your obligation to make web surfing a rewarding experience for them. Ultimately, a gorgeous site that takes too much time to load is just as bad as an ugly template. Both of them make your readers feel like you’re wasting their time, and they’ll just end up moving on to other blogs where they can get what they want in a few seconds.
2. Expending minimal effort at keyword research:
Some bloggers and online businesspeople think that keyword research stops at finding out which search terms get the most number of hits on Google. Sure, these are all part of the whole package. But have you actually come up with a keyword research system that will really make your site earn money?
Don’t just stop at looking up keyword rankings and finding out how many people, on average, are using the search terms, “how to lose weight”. Instead, you should also watch the activity behind each keyword you put up strategically on your site: which keywords actually fetch you the most number of visits? Of these keywords, which ones actually end up with a sign-up or a sale? Jumpstart a system for keyword research that will breathe life into your online campaign by striking at the heart of your analytics tool.
3. Scratching just the surface of your web stats:
Okay, so you already have Google Analytics tracking the activity on your site. It’s been running for a good while now, gathering a lot of useful data that you can use to boost your blog’s earnings. But are you really making the most out of your analytics tool? Most bloggers just look at how many people are going to their site, taking note of how much time their visitors are spending on which web page, et cetera. Realize, however, that scrutinizing these details alone won’t push you towards a better strategy at earning money from your site.
A better tack would be to find out where your traffic is coming from. Are they coming from search engines? Which keywords are bringing your visitors to your site? Maybe your e-mail campaign is hauling all your visitors in? Whatever it is, make sure that you know where your visitors are coming from so you know where your blog should go.
Make sure, however, that the quality of your product measures up to the aggressiveness and success of your internet marketing strategy. Your best advertisement still lies in your product itself. No matter how good your promotional tactics are, a bad product will never sustain a profit for long. A good, reliable product will make its own waves when it’s introduced properly to its target market. Polish up your internet marketing strategy, and your site will soon yield the rewards that you would like it to.
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