Keyword Elite v2.0

Posts Tagged ‘blogging for money’

At one point in a professional blogger’s career, his efforts to make money blogging are finally rewarded by steady profit and a loyal reader base.  When this time comes, direct advertising is often the next step, and the best way to draw in potential advertisers is by putting up a media advertising kit, or, more simply, a media kit.  Media kits essentially hold the sort of information that advertisers will be interested in, and are supposed to convince them that advertising on your blog is a great idea.

Nonetheless, a lot of bloggers are still a little clueless about what their media kits should be like.  What should go in it, and how should it be written?  We’ve gathered a number of tips to help you put up your own media kit and make the whole process a little smoother for you:

1.  Keep it simple

In the hopes of impressing advertisers, some bloggers commit the well-meaning mistake of using big words and a lot of long-winded sentences in their media kits.  But this style is ineffective, since advertisers don’t want to waste time trying to decipher what you’re saying.  Instead, keep your writing short and simple.

2.  Include your blog’s profile and stats:

State clearly what your blog is about and what subject matter it deals with.  What exactly is your niche, and which part of your niche is your blog most focused on?  Another indispensable element in a media kit is information on your blog’s statistics.  These figures show advertisers how well your blog is doing, and indicates how much exposure their ads will get just by sitting on your site.  Show the average number of visitors you get each month, the number of backlinks you have, and other such relevant data that advertisers will be interested in.  You can even include a screenshot of your Google Analytics page just to drive home the point.

3.  Give clear information on your ad packages:

Your ad packages are the heart of the matter here, so do your best to make all the information about them as clear as possible.  If an advertiser is impressed by the exposure that you can provide for their ads, they’ll definitely want a spot in your blog.  Show on your media kit how much your packages are, what the button and banner sizes are, and where they will be positioned in your blog.

4.  Create a page exclusively for it:

Finally, make sure that your media kit is in a prominent, conspicuous spot where advertisers can easily find it.  Put up a tab or a new web page that’s exclusively devoted to your media kit, and make sure that your advertisers see the link right on your landing page.

As you can see, making a media kit isn’t a complicated process, and is actually one of the best ways that you can boost your capacity to make money blogging.  Funny how so simple a page can make a difference, huh?  Just make sure that potential advertisers can find it right away, and that you put down all the necessary facts in your media kit, and your blog is ready to create an even bigger profit than ever.

Technorati Tags: blogging, blogging for money, e-commerce, ecommerce, make money blogging, make money online, online business, sell products

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If you’re just starting on your goal to start a small business online or make money blogging, then you’re luckier than you think. It’s true that online businesses and profit-driven blogging hasn’t just become a common way to earn money, but it’s also become a most competitive industry. What works to your advantage, however, is the fact that there’s a lot of information now on how you can earn money from your site. Advice is all over the place, as are tutorials and instructional manuals on how you can put up your online store or start blogging for money.

A basic piece of advice that you’ll encounter is one that encourages you to make a blueprint for your online marketing strategy. If you’re no stranger to blogging for profit, you would know by now that a good internet marketing strategy is indispensable when it comes to earning money from your site. What this basically means is that you have to create a good strategy that lets you promote your products or services through your site. With a successful internet marketing campaign, you don’t just get visitors on your site – you get clients who want to try out your products or sign up for your services.

What a lot of neophytes are unaware of, however, is the fact that not all internet marketing strategies will work for their benefit. Some of the internet marketing advice you’ll get will be downright unreliable or ineffective, and many bloggers who want to jumpstart their online ventures or make money blogging end up using these flawed marketing strategies. Are you also committing these internet marketing blunders? Read on to find out what you should NOT do if you want to launch a successful promotional campaign for your blog:

1. Building a website that’s great to look at – but takes ages to load:

It’s good to put effort into your blog’s appearance, to make it as attractive as possible to create a favorable impression on your visitors. What won’t work, however, is a blog design that takes forever to load on the screen, or a site that’s bogged down by too many high-end applications. Remember that your visitors aren’t behooved to be patient with your site — instead, it’s your obligation to make web surfing a rewarding experience for them. Ultimately, a gorgeous site that takes too much time to load is just as bad as an ugly template. Both of them make your readers feel like you’re wasting their time, and they’ll just end up moving on to other blogs where they can get what they want in a few seconds.

2. Expending minimal effort at keyword research:

Some bloggers and online businesspeople think that keyword research stops at finding out which search terms get the most number of hits on Google. Sure, these are all part of the whole package. But have you actually come up with a keyword research system that will really make your site earn money?

Don’t just stop at looking up keyword rankings and finding out how many people, on average, are using the search terms, “how to lose weight”. Instead, you should also watch the activity behind each keyword you put up strategically on your site: which keywords actually fetch you the most number of visits? Of these keywords, which ones actually end up with a sign-up or a sale? Jumpstart a system for keyword research that will breathe life into your online campaign by striking at the heart of your analytics tool.

3. Scratching just the surface of your web stats:

Okay, so you already have Google Analytics tracking the activity on your site. It’s been running for a good while now, gathering a lot of useful data that you can use to boost your blog’s earnings. But are you really making the most out of your analytics tool? Most bloggers just look at how many people are going to their site, taking note of how much time their visitors are spending on which web page, et cetera. Realize, however, that scrutinizing these details alone won’t push you towards a better strategy at earning money from your site.

A better tack would be to find out where your traffic is coming from. Are they coming from search engines? Which keywords are bringing your visitors to your site? Maybe your e-mail campaign is hauling all your visitors in? Whatever it is, make sure that you know where your visitors are coming from so you know where your blog should go.

Make sure, however, that the quality of your product measures up to the aggressiveness and success of your internet marketing strategy. Your best advertisement still lies in your product itself. No matter how good your promotional tactics are, a bad product will never sustain a profit for long. A good, reliable product will make its own waves when it’s introduced properly to its target market. Polish up your internet marketing strategy, and your site will soon yield the rewards that you would like it to.

Technorati Tags: blogging, blogging for money, blunders, do's and don'ts, Internet Marketing, internet marketing mistakes, make money blogging, online business, Online Marketing