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SEO and web analytics specialists Fresh Egg has developed a new conversion tracking application - CallTrackID™ - that enables telephone call tracking to be fully integrated with Google Analytics™. 
In addition to email enquiries and e-commerce sales, telephone calls can now also be tracked, accurately identifying the referrer source for those telephone calls and relating them back to the online marketing activity. This innovative tool will prove of gigantic value to marketers who, in the current credit crisis, are under huge pressure to effectively track and measure return on investment. CallTrackID™ additionally enables SEO agencies to finally prove that those sales calls are due to the Pay-Per-Click advertising (PPC) or organic SEO work carried out as part of an integrated marketing campaign.
The Fresh Egg team has spent a lot of months working with a telecoms provider to create CallTrackID™. The application itself was initiated by analytics guru Nikki Rae and the Fresh Egg programming team. “We always found it frustrating when we could not analyse the success of a telephone call as part of a traffic conversion report, when telephone enquiries are arguably the most valuable conversions of all.” Nikki said.

CallTrackID ™ works by allowing the client to assign a special telephone number for sales/ information enquiries depending on the visitor’s route to the site. This allows enquiries to be tracked from various traffic mediums, including visitors who have taken a direct route to the site, via organic search or those who have clicked on a PPC link. Each telephone call is routed through a call management system that joins the call number with the pre-defined income route. CallTrackID™ then integrates the telephone call information in Google Analytics™ along with existing web analytics reporting data, allowing the provision of reports and recommendations that relate precisely to a client’s total online marketing activity.

Media Contact:
Katie Ollerenshaw
Fresh Egg Public Relations
Tel: 01444 241341
Email: katie@aneelarosepr.co.uk

Regarding Fresh Egg:
Fresh Egg is an award-winning web design and internet marketing agency specialising in Search Engine Optimisation (SEO). Established in 2000 and based in Worthing, West Sussex, the company has around 25 members of staff and was founded by Adam Stafford, Philippa Stafford and Lee Colbran. As from March 2009, serial entrepreneur and BBC Dragon James Caan has invested in Fresh Egg through his private equity firm Hamilton Bradshaw and assumed the role of Chairman of a company he clearly sees has a great future.

Fresh Egg offers a range of online marketing services including Search Engine Optimisation (SEO), Pay Per Click advertising, email marketing, blogging, campaign microsites, content management and content production. The businesses web design and dev team are able to create a range of stunning websites, all built to be as ‘attractive’ to search engines as possible. The company produced the website for The Sanctuary Spa, awarded ‘website of the week’ by New Media Age magazine.

Various Fresh Egg clients are Norwich Union, Liberty, The Sanctuary Spa, Mankind, Beauty Expert, Nationwide Vehicle Contracts, Tropical Sky, Dial-a-phone, Richard John, Model Zone and the Independent Schools Council. http://www.freshegg.com.

Technorati Tags: analytics, call tracking, google, ppc, search, SEO