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Posts Tagged ‘adwords’

In the realm of online marketing, designing an ad campaign can either empty your resources or give you massive gains depending on how you maximize Google Adwords’ potentials and how you sustain it.

Known experts in this area like Perry Marshall (author of The Definitive Guide to Google Adwords) talk about how Google Adwords campaign can be managed efficiently. Marshall also discussed several techiques aimed at helping you gain benefits in your ad campaign and presents various ways on how to make your campaign a success as time goes by.

Learn and familiarize all the strategies used by Adwords experts and affiliate marketers and you’ll get your money’s worth; in fact, you can minimize your ad campaign’s cost and get ahead of your competitors just by being meticulous on your choice of keywords. Below are practical and easy-to-follow tips for getting results with Google Adwords and one that allows you to manage costs in the simplest possible way

First, don’t pay for top spot placement. Many people mistakenly believe that the #1 spot on the Google ‘Sponsored Search’ results will get the highest conversions, but in many cases, the #2 and #3 spots get as much, or even more conversions than the top spot. Bidding for the second and third spots respectively, instead of the first one, can afford you greater exposure in your market at a lesser expense. For example, it’s more likely that a visitor looking for information goes through the entire list in the search and as thus gives the same focus to all the ads.

Two, remove from your list all negative keywords. Any keyword or keyphrase has a potential to produce hundreds even thousands of clicks, yet may also have a very low capacity to convert. The presence of negative keyword in your ad campaign may affect the overall quality and quantity of your traffic, people may feel frustrated if they don’t see the info they are searching for.

Last, avoid bidding on keywords that are too general.  When you want to get some very targeted traffic to your website, don’t waste your money or time bidding on broad or general keywords. Before you start, consult those keywords under the ‘advertiser competition’ results; then observe if the bar gets colored more than halfway because this may be a sign that your chances of bidding the word at a lower price are slim. Look for keywords and keyphrases that have a low color indicator; this may involve scrolling down the list, but anything that isn’t highly competitive may also have a fairly low bidding price. You can use the ‘exact match’ feature on the Google Adwords Keyword Selector Tool to drill down your search.

There are many ways to improve conversion rates for your Google Adwords ad campaign and ensure that you are really advertising to your target market. Make use of any of these essential strategies as you optimize your Adwords program so you can start bidding on low-priced but effective keywords.

Technorati Tags: adwords, google adwords, Keyword Selector Tool, ppc

It is essential to know which keywords or keyphrases you should use that will allow people to easily identify your ad when you begin creating and writing for your Google Adwrds campaign. When creating each ad, Google Adwords Keyword Selector Tool can be the best companion for pay-per-click managers and Adwords users; this was emphasized by Google Adwords expert, Perry Marshall. Your niche can have the most profitable, most popular keywords with this free tool and you can also find down related keywords that may be useful in your other campaigns or general keyword research.  You can fine tune your efforts with Google Adwords Keyword Selector Tool if your ads do not perform well; it may mean that they are not getting enough click-throughs due to low-traffic keywords. 

There are several ways to use Google Adwords Keyword Selector Tool so that you can optimize your Adwords campaign:

1. Do a broad search. While most people think using very specific keywords or keyphrases may be an advantage when they initially conduct research with Google Adwords, the opposite is true because it gives you second-rate results.  Do a broad search instead and drill down your results using the ‘synonyms’ tool that offers suggestions and variations as part of the results.

2. Use a set of similar keywords as you create different ad groups. Make sure you are creating an entirely new ad group for every campaign so you can keep track of what is working  - and what isn’t. You can also make use of the ‘relevant keywords’ feature already built into the Google Adwords Keyword Selector Tool that helps you narrow down your search with ease.

3. Use a technique called ‘negative keywords’. One aspect in Google Adwords campaign’s success may need you to remove unneccesary words or those that don’t work for your market and Google Adwords may be tweaked to enable said function. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. Google Adwords Keyword Selector Tool now shows results but the word ‘free’ will not be seen.’

4. Use the Site Content feature if you don’t know where to start. Google can scan your web page and offer suggestions of keywords based on your site’s content. For instance, if your webpage has information on your marketplace’s services and trends, your particular niche may have these strong keywords.   When the scanning process is complete, you will see a list of highly targeted keywords related to these ideas and topics in your results.

5. Location, location, location.   Many people fail to realize how important adding a location whether it’s a town, city or state to your key term or keyphrase really is. If you are currently establishing a service or product in a specific area or location, it can be very useful since the traffic you get out of these keywords will definitely be higher and qualified ones compared to general search. To determine your ad campaign’s best combinations, append a keyword or keyphrase with a location.

Technorati Tags: adwords, google adwords, Online Marketing, popular keywords