Keyword Elite v2.0

Creating your own info products, such as ebooks, is a great way to get started with making money online. Many people have already realized this and are having success with it, but it is not too late for you to get involved too; actually, far from it, as it is still a developing market.

As well as your product itself being useful and informative, you must know that the name you give to it is critical too.

Come up with a great name for your product, because this will increase sales, and people will remember your product since it has a great name. A poor choice of name will definitely have a negative affect on your sales. You will still make sales with a badly named product, but nowhere near as many as you would with a well-named one.

Just look at the example set by the biggest consumer companies in the world (Nike, Coca-Cola, McDonalds, etc.) is you are still not convinced. They have whole teams dedicated to the task of coming up with names for their new products.

When I was younger, I was of the opinion that Kleenex wasn’t the name of a brand of tissues, but was rather the name of the product in general. It’s the same for Colgate. I thought that the real toothpaste name was Colgate.

It took me until my teenage years to make the difference between generic names and brand names, by which time I was so used to using the brand names that I continued to do so. Even now, I find myself choosing Colgate and Kleenex over other brands of toothpaste and tissues.

And, this isn’t just a case of me not being smart, hundreds of thousands of people have done, or still do, the same thing. The impact on sales and profits for companies who manage to achieve this with their products is immense, especially when you consider that customers who make this mistake will probably be customers for life

Also, try to choose a name that conveys a benefit. Even if it is not in proper English when people read it, the benefit should be perceived.

Think about Kleenex, for example, they have the word “clean” inside their brand name. It’s psychological. Whenever you hear the wold Kleenex, you think of being clean. This has no doubt contributed towards their success.

Another important secret: it is a proven fact that people like names with two letters that are the same. A couple of examples to demonstrate this would be Coca-Cola and Mickey Mouse.

So, lets clarify the two main points that you should keep in mind when naming your product…

1) Add a meaning or benefit to your info product name

2) Choose two words which start with the same letter

Therefore, whether it is an ebook, a package including CD & audio, or a simple newsletter, you need to spend a lot of time before choosing the definitive name. Your success depends on it!

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