Links Rule Over Content
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It is often said that content is king. I am here to tell you that you’ve been told a bunch of malarkey, because the so called gurus you might be following is blowing smoke up places where it shouldn’t be blown.
I know this article is not what you are probably used to hearing about blog marketing but it’s true. Because they aren’t my sites, I won’t give their names. Here is the secret: content isn’t king, but one way links ARE!
I have taken it up. A new challenge. My client’s pages could not go to the first page of Google. I went to work to get it done.
I looked at the pages they already had on the first page and found myself wondering how the heck they were even on the first page. All of the content was extremely poorly written as if someone with no or very limited English speaking and writing skills had attempted to write the article. It is obvious that the work was not well written, unfortunately it is easy to tell that someone was using a content article spinning rewrite program to complete the task.
To highlight just how bad the previous SEO guy had done, he put these crappy pages up in some very competitive keyword markets somehow expecting them to rank highly. It was clear to me with only a moments glance there was no hope of that ever happening.
My kindergartner could do this with the free article spinner we downloaded in a couple minutes from download com.
This site was such a mess, with problems ranging from the absence of a site map to faulty internal links, that I don’t even know where to begin.
This is what seems to be clear from the results and that is if content was king then there is no way that Google should be showing those pages on the first page of any search. After doing my research, what were the results?
No matter whether they are from low quality websites, all had links to their domain. So then I looked at their sites that couldn’t make it to the first page of Google and found the Same non-English content but NO LINKS.
So I just copied the links from the other pages and in two weeks I was a hero in my clients eyes, due to the fact that they are now on the first page of Google for all the sites they hired my for initially.
My main goal was to raise their rankings faxed because most of these were crap domains. But once I had good rankings I then went back in and started building links from high quality domains.
They’ve entrusted their SEO needs to me, and I’ve found that the best way to maximize SEO using web 2.0 marketing blog tactics with lots of links.
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