Just how effective is link building with article websites?


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Despite being a relatively new industry, around for only 10 years or so, SEO tends to move so that trends come and go so quickly, that what seemed fresh this year is now “passe”.

Those oldies amongst us will remember when META tags were all the rage, and now the debate is not around just how much benefit they provide, but rather whether they provide *any* benefit at all. How times change.

Article submissions are another hot topic. For many SEOers, submitting articles has been a staple of their link building. After all, some of the larger article repositories certainly rank well and (the assumption is) must provide a high quality link.

Others SEO professionals argue that once a method gets adopted en-masse, its effectiveness quickly dissapears and article submissions are certainly mainstream now.

So is it worth submitting articles for the purpose of SEO?

There's no hard and fast answer with this. It really depends on your own resources and just how much benefit you think you'll get. Article repositories certainly provide incoming links, and speaking from personal experience, I’ve still had success in getting a totally new site indexed and ranking moderately well from just one powerfull article link, from just one site.

Just because it’s old hat doesn’t mean you should totally discount article marketing, for both SEO and traffic generation. My advice would be to test the waters, and if you find you can get good results, then stick with it.

The ideal way to test this scenario is to expirement and try it on a relatively new website, then you’ll be able to get a much better idea of the sort of ranking improvements and traffic improvements without all the noise.

Of course there are always other factors involved when it comes to SEO, so as usual, your mileage may vary when it comes to article submission. If you’re after a place to submit articles then there are certainly enough websites on the net which are totally free to try out the theory.

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