John Carlton - The Marketing Rebel
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In the world of business, one of the more under appreciated, yet vitally important skills is copywriting. We think about the marketing people, the R & D specialists, the CEO’s and presidents, but do we ever think of the copywriter? Enter John Carlton, master copywriter and Marketing Rebel.
Although John Carlton has been out of the limelight recently, he has been one the main proponents of some of the greatest marketing campaigns in advertising history and is one of the world’s most sought after and highest paid copywriters today.
No one doubts that John Carlton is one of the finest freelance copywriters in the world. He built his reputation by creating fortunes for major corporations in the last 20 years.
A business without good copy is most likely to fail due to lack if interest. With this, copywriting has been said to be one of the cornerstones any business.
For a business to thrive, it needs customers. How does a business get customers then? By putting out great copy material to impress them and lead them to the business. And we all know that businesses need customers just as we need air and water.
Some may argue that it’s not copy that attracts customers, but through advertising. Whether it be via expensive ad campaigns or low key viral marketing. Many people feel that the reason the most successful businesses do well is because of its advertising campaigns or unique marketing strategies.
But, did you ever consider, who writes the copy for those ads? Who writes what viral marketing is to be posted and spread? Who the creative driving force behind those ad campaigns and marketing strategies is? Copywriters.
John Carlton’s copywriting skills are incomparable. And what makes him an even more cool cat, is that he often gives advice and lessons for way less than what he deserves. Sometimes, even for free.
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