Keyword Elite v2.0

There’s nothing ethical about spamming search engines; all the while, there are several companies doing so throughout the world, as reported in relevant forums and newsletters. Conversely, there’s also a good deal of information warning people they should never hire shady or unethical professionals to help optimize their website for search engines.  What we should instead be discussing is which companies are SEO professionals and which are just out for a buck for a website. This is actually a rule of thumb for all kinds of business: subversive strategies may provide certain compensation in the short sight, but it’ll end up causing harm in the long run. SEO organizations should think of this as a golden rule.  It’s not unusual that a prospective customer will approach you with a kind of “we know what’s best for us” attitude, as enacted by their SEO (mis)information. Imagine they’ll ask for something such as getting 10 doorway websites linked to their domain.  Even as they make such request, they insist that you do not mess with their actual site; they’re just interested in manipulating search results through strategies involving “fringe” websites. You know how it goes… search engines will only find such pages because you’d add a discrete link in the homepage pointing towards a sitemap of the doorway pages. Considering such pages serve only as search engine bait, they serve no actual purpose than wasting the customer’s time by getting him to make redundant clicks before getting to the actual site he’s looking for. If you’d get confronted with this scenario, what would you choose: merely giving the customer what he wants, or take the effort of standing up to what you believe in, as far as website optimization is concerned? Once you think about it, creating those pages in such circumstance wouldn’t necessarily be regarded as immoral. But what if you’d notice there was a actually a good amount of content pages in the site. What the customer really needed wasn’t really doorway pages, but simple adjustments to the keywords they’re using in the site’s content, in order to match real searches. If you ever get faced with this kind of situation and you really can’t talk sense into the customer, trust me: it will be better to just let him go. Okay, it may not feel very nice to turn easy money like that. If you think about it, this kind of task could be performed nearly automatically using the right software… and you’d actually be providing the buyer with something he requested specifically! Why the need for a moral dilemma? Sure, you could reason it would be okay to just take the job. Would that be different from a doctor that prescribed the wrong medicine to a delusional patient, just because he asked for it? That particular assignment would be expendable; you professional integrity would not. You want to hold on to customers who appreciate your long-term vision for their websites, since they’ll likely be long term customers.  Mail this post

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