Attracting Customers with a Great Domain Name
June 21st, 2009
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The preliminary step to building a website is the choice of a domain name. Whether you are building a site to advertise your local business, an e-commerce site, photo or video or music download site, information site, or if you want to start up a website to feature your family dog Spot, the entire endeavor begins with the registration of a domain name.
Then again you might ask- “What makes a good choice of domain name?”. The answer to this depends on what type of site you are planning. For example, if you are someone who wants to build a website devoted to your hobby, then your choice of a domain name really doesn’t matter. Why not? Because in a case like that you probably don’t really care about gaining a lot of traffic to your website, your site is probably only something you are going to produce for family and friends, to keep them up to date. In a case like this, it does not matter whatsoever if you find a domain name like “cindyshomeontheweb.me” or not, since most likely you will only be giving out the name of the site to a few friends and family and maybe some coworkers.
So really what is most important in coosing your unique domain is the TYPE of site you want to publish. If it is only for friends to see, it hasn’t got as much relevance as a business related or e-commerce website. However…
What if you want as much traffic to your website as possible? What if you are looking for business on the internet?
It really can bring huge dividends to have a domain name that draws attention to your website or company. If your website is about car parts for example, do you really expect the average web surfer to remember how to get to your website if it is named “bobsthingsforsale.com” or some other unrelated name? So be sure and choose carefully when deciding on a domain name. Best case scenario is to get the name of your business as a dot com or dot net, etc. In lieu of that, at least try to get the category of business that you are in incorporated in your domain name. For example, an antiques website should have a domain name like antiques.com or bobsantiques.com, something that immediately associates the domain name with the theme of the site. It’s all about branding, and making a lasting impression on the target audience or customers.
The WhoIs database contains all domain names registered, and when you are searching it will show whether or not your desired name is already registered. For your convenience in searching, I have conveniently placed a domain name search engine on StartMyWebsiteToday.com for this very purpose. After searching for the domain name, the results given will instantly show whether or not the domain name is available, and if so, give you the option to immediately register it. If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.
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