Keyword Elite v2.0

At one point in a professional blogger’s career, his efforts to make money blogging are finally rewarded by steady profit and a loyal reader base.  When this time comes, direct advertising is often the next step, and the best way to draw in potential advertisers is by putting up a media advertising kit, or, more simply, a media kit.  Media kits essentially hold the sort of information that advertisers will be interested in, and are supposed to convince them that advertising on your blog is a great idea.

Nonetheless, a lot of bloggers are still a little clueless about what their media kits should be like.  What should go in it, and how should it be written?  We’ve gathered a number of tips to help you put up your own media kit and make the whole process a little smoother for you:

1.  Keep it simple

In the hopes of impressing advertisers, some bloggers commit the well-meaning mistake of using big words and a lot of long-winded sentences in their media kits.  But this style is ineffective, since advertisers don’t want to waste time trying to decipher what you’re saying.  Instead, keep your writing short and simple.

2.  Include your blog’s profile and stats:

State clearly what your blog is about and what subject matter it deals with.  What exactly is your niche, and which part of your niche is your blog most focused on?  Another indispensable element in a media kit is information on your blog’s statistics.  These figures show advertisers how well your blog is doing, and indicates how much exposure their ads will get just by sitting on your site.  Show the average number of visitors you get each month, the number of backlinks you have, and other such relevant data that advertisers will be interested in.  You can even include a screenshot of your Google Analytics page just to drive home the point.

3.  Give clear information on your ad packages:

Your ad packages are the heart of the matter here, so do your best to make all the information about them as clear as possible.  If an advertiser is impressed by the exposure that you can provide for their ads, they’ll definitely want a spot in your blog.  Show on your media kit how much your packages are, what the button and banner sizes are, and where they will be positioned in your blog.

4.  Create a page exclusively for it:

Finally, make sure that your media kit is in a prominent, conspicuous spot where advertisers can easily find it.  Put up a tab or a new web page that’s exclusively devoted to your media kit, and make sure that your advertisers see the link right on your landing page.

As you can see, making a media kit isn’t a complicated process, and is actually one of the best ways that you can boost your capacity to make money blogging.  Funny how so simple a page can make a difference, huh?  Just make sure that potential advertisers can find it right away, and that you put down all the necessary facts in your media kit, and your blog is ready to create an even bigger profit than ever.

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